Aimbridge Hospitality EMEA is celebrating a successful first quarter of 2025, having welcomed nine new properties and more than 1,000 guestrooms to its portfolio since the turn of the year.

With a combined 1,348 guestrooms between them, the properties include six hotels owned by Danish real estate group ProArk alongside Hilton Garden Inn Birmingham Airport and Hyatt Place and Hyatt House Leeds.

The signings mark a strong start to 2025 for Aimbridge EMEA – the international division of the world’s leading third-party hotel management company Aimbridge Hospitality.

David Anderson, divisional president at Aimbridge EMEA, said: “We’ve had a really positive start to 2025, welcoming so many new properties to our portfolio in a matter of months proves testimony to our position as a trusted operator across multiple verticals and brands.”

Announced in January, the ProArk group of midscale Mercure-branded hotels sees Aimbridge partnering with Accor to manage properties in Bedford, Cardiff, Harlow, Nottingham, Telford and Birmingham.

David added: “The nine new additions enrich our portfolio, leveraging our experience and expertise for these major brands.

“Work is already underway in close partnership with each property’s general manager and their wider hotel teams to help each site create exceptional guest experiences as well as generate positive results for hotel owners.

“The dual branded Hyatt Place and Hyatt House Leeds are another welcome addition to our vast portfolio of UK and European hotels and offer something different for both leisure and business travellers in the growing, vibrant city of Leeds.

“The concept for the impressive Azotea roof top bar and restaurant was developed by our in-house food and beverage team, and they have been working alongside our hotel team to bring this engaging vision to life.”

In addition to the new signings, Aimbridge continues to perform well against guest satisfaction metrics.

David said: “In 2024 we saw guest satisfaction scores increase across the board following Aimbridge’s investment in in-depth customer service training for all hotel teams and guest experience development at each of the properties.

“This is a trend that’s already continuing into this year and we’re looking forward to mirroring these high levels of customer satisfaction at each of the new properties we’re working with in the months to come.”