With properties from Texas to Glasgow to Georgia, Aimbridge Hospitality is proud to be a world-leading hotel management company, boasting unrivalled knowledge of the global hospitality industry and a talented team that spans continents, working with renowned brands and independent hotels, too.

But what benefits does this global scale hold for hotel owners here in the UK and Europe? Joe Evans, Aimbridge EMEA’s new Sales Director, explores:

For any hotel owner, it goes without saying that having a management company with its finger on the pulse of the hospitality industry is essential. We live in turbulent times, with constantly shifting market forces presenting new challenges and opportunities at every turn.

Keeping pace with these changes can be a challenge in itself, but it’s vital. Understanding and reacting to industry fluctuations and guests’ current expectations is key to generating consistent revenue returns and should influence everything from a hotel’s marketing activity through to its pricing and customer service strategy.

At Aimbridge EMEA we work closely with our hotel owners to strategically react and respond to industry trends, opportunities and challenges in a number of ways. Being part of the global Aimbridge Hospitality family is a core part of this.

Driving opportunity

Working collaboratively with our international colleagues at Aimbridge Hospitality means we’re able to drive and secure new opportunities for our hotels within the EMEA portfolio.

Systems and processes such as our internal lead referral system, Boomerang, allow us to share leads and capitalise on opportunities within the global Aimbridge network of hotels.

So, for example, if a colleague in the US has a contact that’s seeking hotels in the UK, be it for accommodation or meetings and events business, the referral comes to us and we’re able to identify the best properties within our portfolio to take advantage of that specific opportunity.

Working hand-in-hand with our international colleagues also allows us to explore beneficial opportunities at trade shows and conferences too, giving us the chance to showcase our EMEA properties further afield to prospective customers.

Data-informed insights

At Aimbridge EMEA, we’re leading the way in utilising new technologies to harness data for and on behalf of our owners.

This includes real-time insights into customer booking habits, pricing variations and guest satisfaction scores.

Having access to this data at the touch of a button allows us to not only generate reports for our owners quicky and easily, it means we can also react quickly to any changes and advise them on the best commercial and operational strategies for their properties moving forward.

Market trends

Being part of the global Aimbridge Hospitality network also gives us an incredible insight into the international hotel market, from customer trends to sector developments.

Through regular virtual meetings with our international colleagues, we’re able to share these insights across the team, as well as share our wealth of industry expertise with one another in how to plan and react on behalf of our owners.

This collaborative approach provides the hotels we manage with a real edge when it comes to reacting to changes in the market, ensuring we’re constantly reviewing and implementing innovative strategies to drive superior performance.

Industry-leading tools

And, last but certainly not least, our position as part of one of the world’s leading hotel management companies means we’re able to provide our managed properties with access to market-leading tools and technologies, as well as beneficial partnerships with organisations such as leading online travel agents (OTAs) and suppliers.

Aimbridge’s global scale secures our seat at the table when negotiating and securing these key partnerships on behalf of our owners, empowering the properties we manage to deliver the very best results both operationally and in terms of guest experience.