Leading third-party hotel management company, Aimbridge Hospitality EMEA, has completed a major refurbishment of the Grand Luxor Hotel & Village, rebranding the 402-key resort as Four Points by Sheraton, part of Marriott Bonvoy’s global portfolio of over 30 brands.

The newly named Four Points Costa Blanca is owned by renowned tourism and real estate business Santa Maria Group and houses 300 guest rooms and 102 villas – 51 of which have a private pool, each offering stunning mountain and sea views.

Located adjacent to the Terra Mitica Theme Park and a 40-minute drive from Alicante Airport, the property has undergone a complete renovation, shifting to a more relaxed, Mediterranean concept under the Four Points brand.

Guests can now enjoy a welcoming, oasis-like atmosphere with modern design elements.

The resort’s new look also includes a fully refurbished Grand Buffet Restaurant, a new Italian restaurant and two all-new bar concepts, as well as a spa, fitness centre, two outdoor pools for hotel guests, five shared pools for villa guests, mini golf, and more than 1,100 sqm of on-site meeting space across eight rooms.

Guests can directly access the world-class 12,000 sqm Terra Mitica Convention Centre for events, featuring an Iberian Village and a 3,000 sqm Circus Maximus Auditorium.

Additionally, guests receive free access to both the Terra Mitica and Mundomar theme parks during their stay.

The resort’s rebrand has been overseen by leading third-party hotel management company Aimbridge Hospitality EMEA, which took over operation of the hotel in October 2023.

David Anderson, President, Aimbridge EMEA, said: “We’re very proud to have led the rebrand and refurbishment of the new-look Four Points by Sheraton Costa Blanca.

“It’s a complete transformation of the resort and showcases our capabilities as experienced hotel operators, working alongside renowned brands such as Marriott to identify new opportunities for existing properties that will deliver outstanding guest experiences.

“Four Points by Sheraton is renowned for its style, comfort and great service – all values that we also pride ourselves on at Aimbridge EMEA. We’re looking forward to welcoming both leisure and business travellers to the newly rebranded resort as we enter the busiest period of the year for the Costa Blanca region.”

Reflecting the brand’s signature style, Four Points by Sheraton Costa Blanca also offers everything that matters for today’s independent travellers, including the Four Points by Sheraton Four Comfort Bed, fast and free Wi-Fi throughout the hotel, and an energising breakfast with fresh coffee on tap. Guests can relax and quench their thirst for local flavour with the Four Points’ signature Best Brews™ programme, a curated selection of local craft beers.