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Aimbridge EMEA steps in as operator of Twickenham Stadium Hotel

Aimbridge EMEA steps in as operator of Twickenham Stadium Hotel

April 4, 2024 | Community, News, Openings, Our Team, Signings


Aimbridge Hospitality EMEA has this week taken over the operation of Twickenham Stadium Hotel.

The company – a division of global hospitality management leader Aimbridge Hospitality –was announced as the new third-party operator earlier this year by the Rugby Football Union (RFU), and officially steps in to manage the property from April.

Aimbridge will be overseeing a major refurbishment of the property, which will remain operational as it rebrands to a Radisson RED hotel.

Aimbridge manages numerous Radisson Hotel Group hotels globally and has repeatedly contributed to multiple brands, bringing a best-in-class experience to hotel operations.

David Anderson, Aimbridge Hospitality EMEA Divisional President, said: “We’re very proud to be taking the reins at Twickenham Stadium Hotel from today, as it undergoes its transformation into a Radisson RED and steps into its next chapter.

“The stadium is known worldwide as a destination for rugby, as well as many other major events, so we’re looking forward to putting our hotel management expertise into practise and ensuring a smooth transition to Radisson RED, while also delivering a best-in-class experience for our guests.”

Commenting on Aimbridge winning the management contract earlier this year, Mark Lynch, Executive Director of Venue at the RFU said: “Firstly, I would like to thank everyone involved with creating and maintaining a good working relationship between the Rugby Football Union and our current operator since the opening of the hotel back in 2009.

“We are very excited to start a new chapter with Aimbridge Hospitality and Radisson RED and look forward to the hotel becoming a Radisson RED hotel.

“Both Aimbridge Hospitality and Radisson RED align with the visions and aspirations of the RFU for the Twickenham Stadium hotel, so it’s a relationship that I’m sure will prosper over the coming years.”

Radisson Hotel Group is one of the world’s largest hotel groups with ten distinctive hotel brands, and more than 1,250 hotels in operation and under development in 95+ countries.