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Dive Deep and Dream Big: Aimbridge Forum 2024

Dive Deep and Dream Big: Aimbridge Forum 2024

February 22, 2024 | Community, News, Openings, Our Team, Signings


Aimbridge Forum 2024 brought together colleagues and partners from across Europe for a compelling two-day event jam-packed with insightful sessions from industry icons, who delved into trends, behaviours, and innovations, offering us valuable insights to drive our performance. We covered key themes such as technology, connection, experience, and sustainability under our overarching message to dive deep and dream big in 2024.

Brand Partners

As well as inviting our brand partners to join us for the two-day event, we also had the valuable opportunity to host a panel with representatives from IHG, Marriott and Hilton. Moderated by Divisional President David Anderson, the panel provided insights into brand growth strategies, preserving brand integrity, harnessing the power of AI and adapting to a multi-generational workforce.

Thanks to Joanna Kurowska (Vice President & Managing Director UK & Ireland), Philip Andreopoulous (Chief Operating Officer Owner and Franchise Services) and Steve Cassidy (Senior Vice President and Managing Director UK & Ireland) for sharing their reflections and insights with our teams.

Industry Experts

We invited a range of industry experts to join us across the two-day event, covering topics such as recruitment, profitability and wellbeing. From comprehensive analysis’ of industry trends with Michael Grove from Hotstats and Jerome Wise from Amadeus, to James Bland’s (BVA BDRC) guidance on navigating ESG opportunities, every session provided thought-provoking content.

Our collaboration with Peloton showcased the importance of prioritising wellbeing, whilst our keynote speaker, Steven Van Belleghem, inspired us to think differently about customer experience, which is at the heart of everything we do.

Valued Sponsors

Aimbridge Forum 2024 would not have been possible without the generous support of our sponsors. With 36 partners, we were able to amplify every aspect of our event, making it our biggest and best Forum yet! Take a look at what they had to say about our event:

“We are very happy to have had the opportunity to be part of this conference and look forward to continuing growing with Aimbridge EMEA..” – Felix Duprey, Ecolab

“I thought the entire event was excellent. I really feel we got value for money. –  Scott Inglis, Fisher Services Ltd

“Great attendees. Awards dinner was exceptional..” – Luke Ireland, Creventa

“We had a wonderful time and always enjoy the collaboration with Aimbridge and booking.com” – Bradley Kinzie, Booking.com

“It was really well organized with all support needed taken care off. Beyond expectation” – Virginie Lévêque, Dayuse

Celebrating Success

Not only was our event a valuable learning opportunity, but it was also a celebration of success! We recognised our teams, standout individuals and hotels that surpassed key performance metrics. Our awards evening was full of celebration and respect for our winners, and the atmosphere in the room was indescribable. Our host, Ed James, put it perfectly: “It’s rare that an event feels totally perfect, but this one really did.”

Want to find out who our award winners are? Take a look at this blog post.

Aimbridge Forum 2024 showcased our dedication to providing our teams with somewhere to grow, belong and succeed, and as we reflect on the insights we gained, we feel more determined than ever to dive deep and dream big.