Interstate joins forces with IHG to recognise industry trailblazers

Interstate Hotels & Resorts, the International Division of Aimbridge Hospitality, has joined forces with IHG to award top-performing hotels ‘Trailblazer Status’.

The initiative – now in its second year – is open to all 43 IHG hotels within Interstate’s UK, International and European managed portfolio.

Hotels are scored across areas including customer experience, loyalty enrolment and engagement and guest service.

Those scoring a high enough level during 2019 have been awarded the Trailblazer status at a prestigious awards dinner held last month.

Debbie Johnson, Senior Vice President of Operations at Interstate Hotels & Resorts, said: “Our Trailblazer initiative, managed in partnership with IHG, rewards hotels who go the extra mile when it comes to customer care.

“As an industry, customer experience and outstanding service fundamentally sits at the heart of everything we do. This incentive is about Interstate and IHG supporting great brand ambassadors who live and breathe this approach, whilst maximising our relationship as an operator with our brand partners.”

Eighteen Interstate-operated IHG hotels were awarded the status at this year’s Trailblazers Dinner, hosted at the Indigo Hague: Holiday Inn Aylesbury; Crowne Plaza Felbridge-Gatwick; Holiday Inn Gloucester-Cheltenham; Holiday Inn Leicester; Holiday Inn London-Gatwick Airport; Staybridge Suites London-Heathrow Bath Road; Holiday Inn Heathrow Bath Road; Hotel Indigo Manchester-Victoria Station; Holiday Inn Reading-South M4 Jct11; Hotel Indigo Durham; Holiday Inn Southampton-Eastleigh M3 Jct13; Holiday Inn Southampton; Holiday Inn Stevenage; Holiday Inn Express Derry-Londonderry; Staybridge Suites The Hague – Parliament; Hotel Indigo The Hague – Palace Noordeinde; Holiday Inn Express Amsterdam – City Hall; and Holiday Inn High Wycombe M40 Jct 4.

Interstate Hotels & Resorts is now working with its other brand partners to develop the initiative across its wider portfolio.