Aimbridge managed the transition of an underperforming luxury resort in Ireland, including rebranding and repositioning service delivery to meet guest expectations.
Tasks:
- Identify and negotiate brand alternatives that match the market positioning
- Integrate the marketing efforts between the hotel and adjacent golf operations
- Deploy dedicated sales resources in key feeder markets
- Drive higher-rated meeting and incentive demands
- Replace key expatriate management with local, highly motivated, entrepreneurial resources
- Reduce total staff headcount by 30% without impact on guest service and satisfaction
- Reduce operational complexity in areas not contributing profit