Repositioning a Leading Irish Resort To Optimise Owner’s Returns

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Aimbridge managed the transition of an underperforming luxury resort in Ireland, including rebranding and repositioning service delivery to meet guest expectations.


  • Identify and negotiate brand alternatives that match the market positioning
  • Integrate the marketing efforts between the hotel and adjacent golf operations
  • Deploy dedicated sales resources in key feeder markets
  • Drive higher-rated meeting and incentive demands
  • Replace key expatriate management with local, highly motivated, entrepreneurial resources
  • Reduce total staff headcount by 30% without impact on guest service and satisfaction
  • Reduce operational complexity in areas not contributing profit



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