Energising and Optimising a City Centre UK Hotel

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Aimbridge assumed management of a trading UK city centre hotel, with the objective to diagnose causes and implement strategies to improve hotel performance.


  • Review the competencies of the existing hotel management team
  • Design a fit-for-purpose management and supervisory structure
  • Implement new PMS, POS and accounting systems
  • Bolster the revenue management function on property
  • Redesign the hotel’s marketing touch points (website, etc.)



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