Aimbridge assumed management of a trading UK city centre hotel, with the objective to diagnose causes and implement strategies to improve hotel performance.
Tasks:
- Review the competencies of the existing hotel management team
- Design a fit-for-purpose management and supervisory structure
- Implement new PMS, POS and accounting systems
- Bolster the revenue management function on property
- Redesign the hotel’s marketing touch points (website, etc.)
