Aimbridge assumed management of two underperforming, independent, owner-operated hotels in Brussels.
- Assess all aspects of operational service delivery and processes as well as organisational structure
- Initially focus on increasing revenues and volumes through OTAs and wholesale groups, then transitioning to higher-rated corporate segment demand once rebranding and repositioning strategies were clear and implemented
Introduced new management without increasing costs
Successful rebranding and repositioning of the hotels
Overall profitability improved