Modernising a Provincial UK Hotel Portfolio

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As part of an acquisition, Aimbridge was asked to manage the transition of a portfolio of 18 internationally branded hotels located in the UK.


  • Assess the current operating structure and optimise both property and cluster-level service delivery and culture
  • Critically analyse and refine revenue strategies to maximise income
  • Assess and replace service agreements and other cost components in place to reduce operating costs
  • Assist with the implementation of portfolio-wide capital expenditures to modernise and reposition hotels



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