Aimbridge managed the brand and product transition of a medium-sized portfolio of full-service hotels in the UK.
- Identify and recommend brands for repositioning
- Implement capital requirements to achieve such rebrandings
- Identify opportunities to maximise revenue across all aspects of operations
- Implement extensive retraining of existing staff
- Manage the transition of IT requirements to a new brand
Recognised as a market leader in the conference and events industry
High food and beverage revenue relative to competition