Successfully Managing Through An Acquisition and Rebranding

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Aimbridge managed the brand and product transition of a medium-sized portfolio of full-service hotels in the UK.


  • Identify and recommend brands for repositioning
  • Implement capital requirements to achieve such rebrandings
  • Identify opportunities to maximise revenue across all aspects of operations
  • Implement extensive retraining of existing staff
  • Manage the transition of IT requirements to a new brand



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