Aimbridge managed all pre-opening, opening and ongoing operational activities for a branded, full-service hotel located at a major sporting venue in the UK.
- Introduce and integrate new revenue, sales, marketing, finance, operations, human resources and training resources
- Managing F&E procurement
- Utilise the sporting database to support the promotion of social events to non-residents and create a general interest in the local market
- Design and implement all IT systems
A first place local market ranking on TripAdvisor
Budget achieved in the first two years of operation
RevPAR market share achieved in the second year of operations